Understanding Advertising

 

Exercises:

A. Choose the correct option

1. Advertisement boards are displayed at 

i. markets

ii. bus stands

iii. highways

iv. all of these

Ans: iv. all of these

2. Which one of the following is commercial advertisement?

i) sale of cars

ii. save the tiger

iii. pulse polio

iv. none of these

Ans: i) sale of cars

3. Which one of the following is a social advertisement?

i. to-let services

ii. taxi services

iii. save water

iv. none of the above

Ans: iii. save water

4. To sell products, advertising agencies make

i. attractive slogans

ii. take the services of famous personalities

iii. colourful display boards

iv. all of these 

Ans: iv. all of these 

B. Fill in the blanks.

1. Companies wish to make products popular so that they can earn more profit.

2. Advertisement made for the purpose of drawing the attention of public towards various social issues is called social advertisement.

3. Advertisement increases inquisitiveness in the minds of the customers.

4. The marketing and advertising agencies take the services of famous personalities.

5. The classified advertisement in the print media are given under various heads like automobile, matrimonial etc. 

C. State whether true or false.

1. More products in the market mean less competition.

Ans: False.

2. Customers sell the products in the Market.

Ans: False.

3. Advertising helps in educating the people about social issues.

Ans: True.

4. Branded products are generally expensive.

Ans: True.

5. Demand for the product increases with the help of advertisement.

Ans: True.

Q. What is the importance of advertisement for the producer?

Ans: Advertising plays very important role for the producers and the sellers of the products, because; 

a)  If any company wants to launch a new product in the market, advertising will help to establish the product. Consumers like to try out new products to see if they are better than what they have been using in the past. 

b) Advertising helps producers or the companies to know their competitors and plan to bring out products that can match the level of competition.

c) Advertising helps to create goodwill for the company and gains customer loyalty.

d) Advertising helps to create and increase the demand for the product.

Q. What is the importance of advertisements for the consumer?

Ans: Advertising plays a very important role in customer's life.

 a) Customers buy the product only after they are made aware of the products available in the market. If the product is not advertised, the customer will not come to know about the products available and therefore will not buy the product even if the product was useful to them.

b) Advertising also helps people to find the best products for themselves, their children, and their family. When they come to know about the range of products, they are able to compare the price, features and uniqueness of the products, and choose what to buy so that they get what they want. Thus they feel confident that they got value for their money.

c) Advertisement also increases inquisitiveness in the minds of the customer. 

Q. What are the different means of advertisement?

Ans: There are different types of Advertisement.

a) Door to Door Advertisement: The samples of the product are exhibited or distributed from door to door to make people aware of the product.

b) Posters and Leaflets : Companies may print leaflets and send them into houses along with newspapers, employ people to distribute leaflets in markets, road crossings, etc. This way is much cheaper than printing it in the newspaper itself.

c) Bill Boards :

Advertisement boards of various sizes and shapes are displayed in market areas, on bus stands along roads, behind or on sides of buses, taxis and trains. In smaller towns you can also see them painted on walls of houses and shops. 

d) Electronic Media : The most popular means of advertisements today is the electronic media. This is most attractive to the brains of the customer as they have an audio visual impact. People see the advertisements repeatedly between programmes and this leaves an image in their mind. When they go to the market they remember the product and tend to buy it.

e) Display : Companies also promote their products by attractive displays in trade fairs, malls, shopping areas and close to parks.

Q. What are the types of advertisement?

Ans: The types of advertisement are - 

a) Political advertisement

b) Informative advertisement

c) Social advertisement

d) Commercial advertisement

e) Classified advertisement

Q. What is political advertisement?

Ans: Political advertisements are aimed to inform the people about policies, achievements and goals of political parties. These are generally employed by the politicians and political parties to reach out to the people especially during election. This helps them to convey their past achievements and inform future goals to the people and seek votes. They may be in the form of leaflets, handouts, posters, and commonly show symbols and photos of the candidates so that people recognize and elect their leaders.

Q. What are informative advertisements?

Ans: Informative Advertisements are informative in nature and are put up in the media for spreading information. They may be from various departments of the government asking for people and businessmen to give their rates for specific works called tenders, Public awareness advertisements from police regarding traffic diversions and tax departments giving out dates and rates of taxes, etc. are some such advertisements.

Q. What are Social Advertisements?

Ans: Advertisements made for the purpose of drawing the attention of public towards social issues are grouped as social advertisement. 'Save the Tiger', Save the Environment', the 'Pulse Polio' Campaigns, 'Save Water' and such issues are common examples of these advertisements.

Q. Give an example of social advertisement.

Ans: 'Save the environment.'

Q. What is commercial advertisement?

Ans: Commercial Advertisements are advertisements put up in various media by companies or business people to lure all sections of society to purchase their product or utilize their services. These may be from cars to houses, toys to chocolates, household goods, clothes and dress materials, etc.

Q. What are Classified Advertisements? 

Ans: Classified advertisements are advertisements in the print media which are classified under various heads like automobile sale and purchase, transportation services, kennel products, computer sales and repairs, sale purchase or rental services in property, etc.

Q. What is brand ?

Ans: Brand is a trade name of a good and the company which produces it.

Q. What are bill boards?

Ans: Bill boards are boards which display advertisements.

Q. Give two examples of electronic media .

Ans: TV and radio.

Q. What is censorship?

Ans: Censorship is the system of controlling the content of any material being publicized .